Great Wall New Energy Five Brands New Energy Shines at Guangzhou Auto Show

On November 17, the 21st Guangzhou International Automobile Exhibition (hereinafter referred to as "Guangzhou Auto Show") officially kicked off. Great Wall Automobile joined hands with five major brands Harvard, WEY, ORA, Tank and Great Wall Gun to create a unique lineup of intelligent new energy exhibitors. The charm of more than ten intelligent new energy products shines, fully demonstrating the unique technology system and innovation capability of Great Wall Automobile.

More than ten intelligent new energy products of Great Wall Motor were unveiled at this auto show, including the new color version and co-creation version of Harvard Raptor, two co-creation models of WEY Alpine, the limited launch version of Tank 700 Hi4-T, the performance version of Mountain and Sea Gun, the PHEV of Mountain and Sea Gun and three "new cat suit" ORA ballet cats.

The Harvard brand relies on the world's first Hi4 intelligent four-wheel drive electric hybrid technology to create the Harvard Raptor and the Harvard owling dragon MAX. In this auto show, Harvard Raptor handed over the important answer paper jointly created by "Revolutionary +", the co-creation version of Harvard Raptor "Gang Rinpozi" was unveiled, and the two new colors of Yunwu Tea Mountain and Riyaojin further enriched users' choices.

The Harvard brand has accumulated more than 9 million users worldwide. Based on a core track (new energy), two internal drivers (technology + users) and three product categories (urban SUV, light off-road SUV, off-road SUV), Harvard has completed the strategic layout of "one core, two drives and three categories", realizing the full product category, full chain and full coverage of SUV.

At this auto show, Great Wall Motors takes Harvard's co-created brand "Revolutionary +" as the starting point, deepens the user co-creation system, and launches the Great Wall "Creator +" program for users of five major brands, hoping to link more users through "Creator +". "Creator +" will provide users with nurturance service plans in terms of creative sharing, content planning, traffic support, commercial operation and so on.

WEY Alpine Series unveiled at Guangzhou Auto Show

Reshaping the unique new standard of MPV in the new energy era

WEY New Energy is unveiled with high-end intelligent big six / seven double flagship mountains and blue mountains. WEY Mountain brings users a high-end flagship experience beyond millions of products, reshapes the new standard of MPV luxury in the new energy era, and opens a new chapter in a unique travel era.

Unique first class travel, unique exclusive platform, unique changeable space, unique aircraft carrier safety, unique luxury first class, unique electric all-wheel drive hybrid, WEY Alpine fully meets the needs of family travel, long-distance travel, business travel and other needs, opening a new chapter in the unique travel era.

ORA brand adheres to the brand positioning of "love women more" and has become a well-deserved pioneer and leader in women's car racing. In this year's Guangzhou Auto Show, ORA created a special ballet cat show to face the question of "narrowing the market", show its profound insight into the market, continue to release its love for women and their families, widen the market, stabilize the foundation, and stick to the differentiated track of women's cars with bottom-line thinking and long-term thinking in the era of volume in the whole industry.

Since May, ORA has achieved six consecutive months of sales of more than 10,000, firmly ranked in the 10,000 clubs, in the great tide of new energy transformation, with unique self-confidence, release the strong belief and firm determination to cultivate women's new energy track. In the process of globalization, ORA has advanced into 87 overseas countries and regions, such as Europe and Southeast Asia, and become the vanguard of China's new energy vehicles going out to sea.

ORA is the ORA of users, and co-creation is the most valuable DNA of every model. ORA brand respects users' discovery and pursuit of beauty, sees the diversified and personalized modification needs of female users, and works with users to create and share beauty. ORA Beauty Research Institute is launched to provide a platform for beauty creativity, encourage sharing, fully activate users' imagination, promote beauty production, and help wisdom solutions realize. Three "new cat suits" were unveiled by surprise, inspiring users to play fashion changes together to create new clothes for ORA cats.

The new benchmark of luxury off-road Tank 700Hi4-T

The initial limited edition of 70 units sold out in 55 seconds.

The Tank brand is launched with a lineup of all Hi4-T families. The first limited edition of Tank 700Hi4-T is limited to 70 sets, with an advance price of 95,642 USD, and all of them are sold out in 55 seconds! Tank 700Hi4-T launch limited edition is equipped with Hi4-T Advanced version 3.0T Hi4-T, with 3.0T V6 twin turbocharged engine, matching P2 motor, power performance comparable to shoulder-to-shoulder V8 engine, comprehensive power up to 385kW, torque up to 850N ·m, allowing users to enjoy a unique power experience.

As a global high-end luxury off-road brand, Tank continues to lead Chinese off-road car brands to make a breakthrough. Based on technological innovation, flagship products as fulcrum and premium service as extension, Tank brand starts the ultra-high-end construction of all-dimensional brands and creates a new benchmark for luxury cross-country in China.

With the collective debut of the Great Wall Gun family, the performance version of the large-scale high-performance luxury pickup truck is officially on the market at a price of 38,23 USD. With the ultimate strength of "bigger, stronger, more luxurious and more fun", it will create a real outdoor king and redefine the global performance luxury pickup. Based on the Hi4-T cross-country super hybrid architecture, Great Wall Gun has created China's first large-scale high-performance hybrid pickup truck-Shanhai Gun PHEV, which provides the optimal solution for new energy pick-up trucks through innovative hybrid solutions with electric fuel, leading the era of pick-up trucks with "4.0 full-scene intelligent new energy". At the same time, the customized version and alpine version of the Great Wall have also been released at the auto show across the country to meet the diversified vehicle needs of users.

Great Wall Cannon will continue to adhere to category innovation and user co-creation, create high-value pickup products with technological innovation, bring the ultimate car experience for users, and fight against international mainstream brands in the global market, aiming at the top three in the world. Make Chinese pickups popular all over the world.

In the future, Great Wall Automobile will continue to innovate its layout in the field of intelligent new energy with its profound technology accumulation and forward-looking market insight, so as to create a unique intelligent new energy product system for Chinese cars. Great Wall Automobile insists on innovation and co-creation with users, makes all-round efforts in the direction of new energy, intelligence and high-end, and strives to bring a unique car experience to global users and contribute to the high-quality development of China's new energy vehicle industry.