Saudis love Great Wall Motors.

Cross-country new energy models are becoming more and more popular in the Middle East market. How to bring products that are more suitable for local market needs to the Middle East market is the long-term layout of Great Wall Motor. Recently, Saudi investors of Great Wall Motor visited Great Wall Motor to create a special topic of product planning and marketing operation with the Chinese headquarters, affirming Great Wall Automobile's unique new energy ecological layout and high-value product matrix. At the same time, the Great Wall Automobile Co-creation Association of Saudi investors was established, which opened the establishment ceremony of the Saudi Investment Committee at the same time, listened to the voices of partners, enhanced the cooperation mechanism between the two sides, and jointly promoted the global and high-quality development of Great Wall Automobile.

The Saudi Investment Committee established this time will be able to collect and share the feedback of GWM products in the local market at the first time, according to which, Great Wall will communicate with investors on the future product layout, constantly optimize the product matrix, and continue to provide users with more localized products and services.

At the launching ceremony of the Saudi Investment Committee, Shi Qingke, vice president and head of overseas operations of Great Wall Motor, awarded medals to Saudi investors, thanked the investors for their recognition of Great Wall Motor and said: "Great Wall Automobile respects the laws of the market." after 26 years of deep cultivation in the Middle East market, it has continuously launched sustainable development products needed by the market, and has been committed to brand building and after-sales service guarantee, opening the first accessories center in the Middle East. To provide a warmer experience for users in the Middle East, and hope that in 2024, we will share and create a win-win situation with our partners, make concerted efforts, and draw a beautiful blueprint. "

The Middle East market represented by Saudi Arabia, with its complex and harsh driving conditions, is the best test ground for testing the ultimate performance and stability of vehicles, and it is also a globally recognized highland in the off-road vehicle market. Great Wall Motor with diversified categories plus size layout in the Middle East market, Harvard, Tank, Great Wall pickup truck models of the three major brands repeatedly unveiled at the local authority auto show and obtained excellent market feedback. In the Saudi market, the Harvard H6 ranks first in sales of Chinese brands in the compact SUV, and Great Wall pickup models also rank first in sales of Chinese brands.

Great Wall Motor ploughs the hard-core cross-country highland with hard-core products such as Tank 300,500 and Tank 500. Tank 300 will be launched overseas in the Middle East in 2022, and Tank 500 will be listed in six countries in the Middle East one after another in 2023. GWMTank brand has become a leader in leading Chinese brands upward in the hardcore category and leading Chinese cars out to sea to explore a new pattern with hard core strength. Driven by the two-way enhancement of product strength and brand strength, Great Wall Motor continues to go out to sea with high quality. In October, the Tank 300 ranked first in cross-country sales of compact hardliners in the Saudi market, according to data.

During the visit, Saudi investors also spoke highly of the surging power of Great Wall's pure electric technology and hybrid technology, as well as the stability and safety driving experience brought about by extreme speed, believing that in Saudi Arabia, where the land is vast and the road conditions are complex, for Saudi Arabia, where users yearn for outdoor life, Great Wall's new energy technologies and products will help Saudi users to diversify their scenarios. After in-depth test driving of 12 models such as WEY Blue Mountain and Alpine, and visiting the ecological layout of R & D and hydrogen energy, Saudi investors also expressed their hope to introduce Tank 700, WEY Alpine and ORA Lightning Cats to feel the unique value of the GWM brand.

The Middle East is the first stop for Great Wall cars to go to sea. Over the years, Great Wall has successively landed in Saudi Arabia, the United Arab Emirates, Kuwait, Bahrain, Oman and other national markets. The Middle East market is the starting point for Great Wall Motor to adhere to long-term doctrine and embrace internationalization, and it is also a hot spot for future growth. The visit of Saudi investors to Great Wall and the establishment of the Saudi Investment Committee will help Saudi investors to understand the cutting-edge layout of Great Wall in hydrogen energy, power batteries and other new energy and intelligent technologies, as well as strengthen the layout of Great Wall in the Middle East.

In the future, Great Wall Motor will systematically promote the iterative upgrading of its products, bring global users the ultimate product experience and surprise service beyond expectations, achieve high-quality and sustainable development in the global market, and create unique brand value.