Great Wall Motor shines in Riyadh, Saudi Arabia, ONE GWM Brand Strategy landed in the Middle East

Great Wall Motor takes "GO LONG.GO GLOCAL" as its theme, with its star models of Harvard, Tank, ORA and Great Wall pickup truck shining at the Riyadh Auto Show in Saudi Arabia, focusing on the upward trend of Great Wall Motor in the Middle East, the image of the new energy brand and the in-depth thinking and forward-looking layout of the future technology travel field, which has been highly recognized by local partners, investors and users.

At the Riyadh Auto Show in Saudi Arabia, Great Wall Vice President Shi Qingke systematically expounded for the first time the in-depth landing of GWM brand strategy in the Middle East auto market, saying that Great Wall adheres to the development path of close combination of "globalization" and "localization" to promote the process of internationalization and improve the competitiveness of the global market. Great Wall Motor has been deeply engaged in the Middle East market for 26 years. "ONE GWM" (a Great Wall) will make the shaping of the Great Wall brand in the Middle East market more extensive and focused, more efficient contact points and more unified brand image.

Through this auto show, Great Wall Motor has sent a clear signal to Saudi Arabia and even the entire GCC market. Under the ONE GWM pattern, with the in-depth layout of forest ecosystem throughout the world in research, production, supply and sales, Great Wall Motor provides users in the Middle East and even the world with a greener, smarter and safer travel experience. GWM always adheres to long-term doctrine, deeply ploughs localization, keeps pace with the times and sustainable development, and provides local users with diversified and personalized travel life experience, which is the concept and path of Great Wall Motor's consistent implementation of global development.

Over the past 26 years, users in the Middle East have maintained a long-term trust and love for the GWM brand, and the product quality of Great Wall Motor has also been widely recognized by the Middle East market. So far, Great Wall car Harvard H6 ranks first in Chinese brand sales in the Middle East compact SUV market, Great Wall pickup ranks first in Chinese brand sales in the Middle East pickup segment, and Tank 300 ranks first in monthly sales of compact hardliners.

At the Riyadh Auto Show in Saudi Arabia, new energy models such as Tank 300 New Energy, Tank 500 New Energy and ORA good Cats have attracted a lot of attention. The lineup of new energy products of Great Wall Automobile has achieved fine coverage of the new energy market in the Middle East, demonstrated the strength of leading intelligent new energy products, and consolidated the position of new energy in the international market.

Tank 500 New Energy is the first new energy luxury off-road SUV model launched by Tank in the Middle East. At the same time, Tank is also the first hard cross-country new energy model released by Chinese car brands in the Middle East, which not only combines smart luxury with hard off-road, but also satisfies the multi-dimensional car experience of users.

As an all-electric model, ORA good Cat is expected to enter the Middle East markets such as Saudi Arabia and the United Arab Emirates in 2024. The ORA brand will accelerate the landing of its products in countries in the Middle East, bringing users in the Middle East a new travel experience.

On the opening day of the Riyadh Auto Show in Saudi Arabia, more than 30 dealer executives from Saudi Arabia, the United Arab Emirates, Kuwait, Bahrain, Oman and other countries and regions gathered at the GWM booth to experience the intelligent new energy products and technologies of Great Wall Automobile. In the afternoon, Great Wall successfully held the first regional annual meeting of dealers in the Middle East market in Riyadh, Saudi Arabia.

During the meeting, Great Wall shared with dealers GWM brand strategy, GWM new energy, intelligent technologies and new products, forest ecosystem layout and long-term strategic planning for the Middle East market. This move means that Great Wall Motor will accelerate the expansion of the Middle East market and start a new journey of integrated development in the Middle East, which is an important milestone in the global business development of Great Wall Automobile. Forward-looking strategic arrangements and accurate market layout have laid a solid foundation for the long-term development of Great Wall's Middle East business.

Under the joint witness of regional dealer partners, the signing ceremony of joining dealers from Libya, Algeria and other countries was also held at the same time. The signing of the contract with the dealer marks a new breakthrough in the global sales network of Great Wall Motor.

Always focus on long-term construction, the global development of Great Wall Motor is also a highly localized development process. Since it was exported to the Middle East in 1997, Great Wall Motor has opened the prelude of globalization. It can be said that the Middle East market is not only the starting point for Great Wall Motor to adhere to long-term doctrine and embrace internationalization, but also the focus of growth in the future. In the future, the Middle East automobile market will certainly enter the era of intelligence and new energy. Great Wall Automobile will join hands with global partners to promote the overseas landing of full-value industrial chains such as products, technology and services with the support of advanced technology. build the global influence of the Great Wall automobile brand.