Starting from 32,765 USD, Formula Leopard 5 launches a new price

BYD professional personalized brand Formula Leopard announced the launch of a refurbishment strategy, which will expand and widen its product line, channel and price band. Its first model, Leopard 5 (asking rock bottom price | check and match), brings a new price, a total of 4 configured models with a price range of 32765-41372 USD yuan. As the first product of Formula Leopard, Leopard 5 positioning medium-sized hard cross-country SUV, based on BYD's new DMO super hybrid off-road platform, all dual-motor four-wheel drive system, integrated mileage 1200km.

Formula Leopard Leopard 5 guided price model price (10,) Exploration Edition 23.98 pilot Edition 25.98 Cloud Leopard Deluxe 27.98 Cloud Leopard flagship 30.28 

In terms of appearance, Leopard 5 adopts the design concept of "Leopard Aesthetics" and the overall shape is very hard. it will be equipped with fixed side pedals (optional electric telescopic side pedals), integrated roof luggage rack, 18-inch off-road tires, full-size external spare tire (half-package spare tire decoration cover and full-package spare tire decoration cover are optional) and electric suction rear door and other configurations. At the same time, it also provides optional trailer hook + trailer power interface.

Body size, Leopard 5 positioning medium and large SUV, its length, width and height are 4890/1970/1920mm, wheelbase is 2800mm, the whole system uses a "2 to 3" five-seat layout, the rear seats support 4:6 proportion upside down.

In terms of interior decoration, the overall shape of Leopard 5 is parallel and stable, with more hard lines depicted and square elements embellished, coupled with the design of lock ring handrails and lock ring door buckles on both sides of the door, revealing a hard flavor. In order to reflect the sense of luxury and technology, the new car uses the popular three-screen design, which is 15.6inch 2.5K high-definition central control multimedia screen, 12.3inch full LCD instrument screen and 12.3inch passenger multimedia entertainment screen, and equipped with Filink intelligent cockpit, supports 5G network, four-zone wake-up recognition, facial recognition, application store, mobile phone APP remote control, OTA upgrade and other functions.

In terms of configuration Leopard 5 is equipped with 11 airbags, front seat heating and ventilation, rear seat heating, steering wheel heating, front multi-layer sound insulation glass, rear side privacy glass, heat pump air conditioning, 50W mobile phone wireless charging, streaming media rearview mirror, active fragrance system, L2 driving assistance system, rear privacy glass, 16 speakers Divale sound, multi-color atmosphere lights, Luxury configurations such as electric opening and closing panoramic skylights and metal welcome pedals.

In terms of power, Formula Leopard Leopard 5 is based on BYD's new DMO super hybrid off-road platform, which is equipped with a 1.5T engine and a front and rear double motor plug-in system, in which the maximum power of the engine is 143kW, the maximum power of the front and rear drive motor is 200kW and 285kW respectively, the comprehensive power of the system is 505kW, the comprehensive torque of the system is 760Nm, and the intelligent four-wheel drive system is standard. The official acceleration time of 0-100km / h is 4.8s, the maximum speed is 180km/h, and the fuel consumption is 7.8L/100km.

In terms of battery life, Leopard 5 is equipped with lithium iron phosphate blade battery pack with a capacity of 31.8kwh, the CLTC pure electric mileage is 125km, and when the fuel tank is 83L, the NEDC comprehensive mileage is 1200km. In addition, the new car has an in-situ generating power of 20 kilowatts and supports DC fast charging (100kW) and AC slow charging (6kW). In fast charging mode, SOC 30% 80% takes only 16 minutes. At the same time, it also supports V2L and V2V external discharge functions, and the maximum discharge power is 6 kilowatts.

In terms of chassis, Leopard 5 adopts non-load-bearing body, front and rear suspension are in the form of double forks, and the whole system is equipped with rear axle differential lock and central differential lock, while medium and high-end models are also equipped with front axle differential lock. Yunyi version is also equipped with Yunfu-P intelligent hydraulic body control system (self-adaptive height adjustment, damping adjustment, four-wheel linkage adjustment, etc.)

In the cross-country performance, the approach angle of Leopard 5 is 35 °, the departure angle is 32 °, the longitudinal passing angle is 20 °, and the minimum ground clearance is 220mm (310mm can be reached in Yunqi-P version).

It is worth mentioning that in the past few weeks, Leopard 5 set the Guinness World record for the highest altitude of a hybrid car. The Guinness World Records Challenge itinerary starts with Princess Wencheng Theatre in Lhasa, with an initial elevation of 3674 meters, passing through Xigaze-Sangsang Town-Cuoqin County, and finally reaches the destination of the challenge-the peak near the Rajongla pass, at an altitude of 5980 meters, with a total journey of about 982km, which takes 48 hours.

Among them, Leopard 5 climbed 180m vertically above sea level, with a distance of about 1450 m, with a maximum climbing angle of 26 °and a roll angle of-10 °. In this extreme environment, Leopard 5 not only has to face the lack of oxygen brought by high altitude, but also has to overcome complex and changeable road conditions such as soft sand and gravel, and each throttle is the ultimate test of vehicle performance.

Competitive model

Product advantages of Formula Leopard Leopard 5

Judging from the current market situation, Formula Leopard Leopard 5 competitors include Toyota Prado, Tank 400HI4-T and other hard-line off-road SUV, and will also compete with traditional luxury SUV such as BMW X3, Mercedes-Benz SUV and Audi Q5L. Relatively speaking, Leopard 5 has a certain advantage in price, and its power performance and cross-country ability are very outstanding, meeting the current consumers' yearning for poetry and distance; at the same time, its luxurious interior layout and rich comfort configuration also meet the daily commuting needs.

In addition, as the upward carrier of the BYD brand, in the past year, Formula Leopard has established a high-end brand image and won a good reputation among its customers, which has brought a certain boost to the marketing and sales of Leopard 5. The price of the leopard 5 down to 32,765 USD, its hard cross-country SUV market impact is undoubtedly huge, will have a stronger price competitiveness.

According to Xiong Tianbo, general manager of Formula Leopard, since its launch in November last year, the cumulative sales of Leopard 5 has exceeded 25000, with an average of about 3000 per month, with users choosing the pilot version and Yunqi version, so that the average transaction price of Leopard 5 is around 330000.

In terms of product planning and distribution, Xiong Tianbo said that Formula Leopard will not only have electric drive off-road products in the future, but also expand the hardline SUV; without girders, such as Leopard 5 and Leopard 8, to meet the needs of more urbanized and daily hardliners. At the same time, in terms of smart driving, BYD's latest smart driving system will also be carried out and fully implemented in the product.

With regard to Formula Leopard Leopard 8, Xiong Tianbo said that there will be a more detailed product information release in September, and hopes that Leopard 8 will be able to deliver the car to users as soon as possible from launch to launch, as well as delivery rhythm. At the same time, it also revealed that Leopard 8 will have a surprise in the smart driving experience, and starting from the following fourth quarter, Formula Leopard will basically launch new products every quarter.

In terms of channels, Xiong Tianbo also released new information. In the course of a year, Formula Leopard has built nearly 200 direct stores, coverage and number, reaching the scale expected at the beginning.

In addition, Xiong Tianbo pointed out the status that needs to be further strengthened, indicating that the recognition within the Formula Leopard circle is OK, while the recognition outside the circle needs to be improved. Secondly, the number of channels is relatively small, the main sales area of hard off-road products is in the northwest region, but the number of channels in the northwest region accounts for less than 40% of the total, so that the current user coverage is insufficient, there is still a lot of room for improvement.

Finally, Xiong Tianbo also said that the product was under the pressure and challenge of the most stringent public opinion after it went public, and we did not speak out in time in the face of many public opinion events. These include the "Leopard 5 Yao 18 fuel consumption incident" and the "modified blogger bending Leopard 5 girder with a wrench", which seriously affected the product image of Leopard 5 and misled many uninformed consumers.