How do JETOUR travelers achieve the fastest-selling models

Recently, JETOUR released JETOUR Traveler sales in November, which sold 10817 new cars that month. Since its launch on Sept. 26, it has sold more than 10,000 units in the third month. So far, Traveler's cumulative sales have reached 24514.

As a brand new model, why are travelers so popular in the slightly niche off-road market?

If you just look at these 10,000 monthly sales, travelers may not be outstanding if you look at the entire automobile market. According to the sales volume announced in October, there are nearly 30 SUV models with monthly sales exceeding 10,000, but at the speed of 10,000 travelers, it can be described as "unprecedented" in the off-road market.

First of all, whether hard cross-country or light cross-country is a niche market, the consumer group is limited, the monthly market capacity is only about 30, 000, and tourists account for almost 1/3 of the market share. At present, the hybrid version of Traveler is not on the market yet, and only pure fuel models have slightly achieved more than 10,000 sales in the declining SUV market, which shows the market influence of travelers. For example, the 300-month sales of Tank, which is also pure fuel, has dropped to 8, 000.

The most important thing is speed. Travelers delivered 7931 vehicles in the first full month on the market, and the second full month exceeded 10,000. This speed can be said to be the fastest light cross-country SUV, and even the former Internet celebrity SUV--Tank 300 achieved the goal of breaking 10,000 after accumulating word-of-mouth and influence for nearly a year.

Some people may question that the price of the Tank 300 is high and that travelers are just playing the low price card.

Then you are wrong. In October, the 2.0T four-wheel drive version accounted for 85% of the traveler orders released by JETOUR. You should know that the starting price of the traveler's four-wheel drive version is 159900, and the starting price of the four-wheel drive 8AT version is 174900, which means that the average selling price of travelers has exceeded 160000 or even higher, basically reaching the entry price of the Tank 300terminal.

This is enough to show that the hot sales of travelers move consumers not at low prices, but other things.

Accurate positioning and the strength of hard core

< span > if you sum up the secret of travelers' popularity in one sentence, I think it's a combination of precise positioning and hard core power. < / span >

Let's start with location.

It can be said that the birth of travelers comes at the right time, just in the post-epidemic era, and many young people and young family users have been waiting at home for a long time, and they are "ready" for self-driving travel. In addition, with the rise of camping culture, travelers with the positioning of "travel cross-country SUV" have arrived.

This positioning is very ingenious. Travelers do not take the pure hard cross-country route, first, the market segment has powerful and reputable competitors such as Tank 300and Beijing BJ40, and the market tends to be saturated; second, hard cross-country is often associated with high prices and high fuel consumption, outside of cross-country, the most common city commuter scenes, hard cross-country SUV comfort, fuel economy is usually short.

At this time, travelers cut into the "light cross-country route" with "cross-country SUVs", which not only makes up for the lack of cross-country strength of urban SUV, but also avoids the disadvantage of cross-country SUV. For example, the official 2.0T model WLTC has a minimum fuel consumption of only 8.83L, which is much more fragrant than that of more than a dozen Tank 300s. It can be said that the traveler's "light cross-country" positioning is the biggest magic weapon of its booming sales.

Of course, no matter how clever the traveler's positioning is, it also needs to be matched by hard core strength.

Take the rigidity of the car body as an example, in order to maximize the safety of drivers in medium-and high-intensity off-road conditions, travelers use integrated laser welding, the proportion of high-strength steel is as high as 80%, and the torsional rigidity of the car body reaches 31000Nm/deg, which is even stronger than the Land Rover guard 30000Nm/deg, which sells for more than 600000, and the car body is sufficient to provide safety during cross-country or collision.

What is more important is the four-wheel drive technology. Travelers are equipped with BergWarner's sixth-generation XWD automatic four-wheel drive system, which can realize off-road mode with one button. The front and rear axles and the left and right wheels of the rear axle complete the torque distribution, which is equivalent to two locks. Coupled with the peristaltic mode, there is basically no pressure in the face of 80% mild or moderate off-road scenes.

At the intelligent level that young consumers are paying more and more attention to, travelers are also equipped with Qualcomm Snapdragon 8155 chip to provide users with a more intelligent and convenient human-computer interaction experience, plus multiple layers of soundproof glass to reduce the noise in the car and improve the comfort of long-distance driving. 540-degree transparent chassis, open God's field of vision, avoid rubbing in the process of urban and mountain cross-country. There is also electric suction tail door, with such a price, it can be said to be full of sincerity.

The key is that the traveler's appearance is also online, classic off-road design elements, standard square box shape, small schoolbags, roof rack, as well as official kits and modifications, so that travelers have a more stylish and cool cross-country "style".

As a result, we can see that 66% of users are under the age of 40, and even 24% are women. This proves once again that the traveler's appearance, design, intelligence and comfort experience are very popular with young people.

Therefore, the hot sales of travelers are not only JETOUR in-depth understanding of user needs, into the light cross-country market, but also its "city can be wild" attributes to cater to consumer preferences, strong off-road performance, four-wheel drive strength to meet users' occasional self-driving, camping, off-road needs, leading intelligent experience, coupled with good fuel consumption performance and comfort to enhance the pleasure of consumers commuting to and from the city, selling well.