BYD has become the official travel partner of Euro 2024, helping the global green development.

On January 12, BYD officially announced that it was the official travel partner of Euro 2024. This is the first time that the European Cup has joined hands with a new energy car brand, and it is also the first "marriage" of a Chinese car brand.

As the top sports event in the world and a carnival feast in the football world, the European Cup has attracted the attention of hundreds of millions of fans around the world. Guy Laurent Epstein, a representative of Uefa, said: "We are very pleased that BYD has become a partner in Euro 2024." BYD is a pioneering brand with a history of 29 years. It is world-famous for its innovation in the field of new energy vehicles, and it is also the largest new energy vehicle company in the world. This cooperation is very much in line with our vision of building a green European Cup, and we are optimistic about BYD's role in promoting the green transformation of the European Cup. "

During the 2024 European Cup, BYD New Energy vehicles will be used as official vehicles to provide green travel services for the event. At the same time, BYD will unveil a number of models at the competition venues and official fan squares, giving European consumers a full sense of the technical charm of new energy vehicles and the unlimited possibilities of future traffic.

As a universal language, the concept of "fighting for a dream" represented by football coincides with BYD's spirit of "achieving a dream". Epstein, a representative of Uefa, said: "Football players dream, sweat, and work hard to move forward, and finally lift the Delouneh Cup in Berlin on July 14. This is the portrayal of 'realizing the dream'!"

Shu Youxing, general manager of BYD's European Automotive sales Division, also agreed: "We are very happy to work with European Cup to share our dream power with fans around the world and promote the green transformation of the European Cup. BYD will also continue to live up to the expectations of European users with excellent products, leading technology and quality service. "

At present, BYD's new energy vehicle footprint has covered six continents and more than 400 cities in more than 70 countries and regions. With its leading advantages in science and technology, safety, quality and market, BYD's annual sales of new energy vehicles exceeded 3 million in 2023, ranking first in the global new energy vehicle market. Among them, BYD exported more than 240000 vehicles in the whole year, an increase of 337% over the same period last year, making it the Chinese brand with the largest export of new energy vehicles in 2023. In the European market, BYD has entered 19 European countries with 5 models and opened more than 230 stores, which is deeply loved by local consumers. Star models are highly recognized by authoritative media.

Review of some European Awards by BYD in 2023

In December 2023, BYD announced the construction of a complete vehicle production base for new energy vehicles in Hungary to help build a green "ecosystem". This year, BYD will also launch a number of models in the European market, and the Tengli brand also plans to launch in the European market. In the future, BYD and Tengli will further provide local consumers with higher quality new energy products, as well as a greener and low-carbon lifestyle.

BYD at the 2023 Munich Auto Show in Germany

As a firm practitioner of sustainable development, BYD will adhere to the vision of "cooling the earth by 1 °C", continue to work with partners from all walks of life, use forward-looking strategies and innovative technologies to move towards high-quality development, and lead the transformation of the global new energy vehicle industry forward. Help mankind move towards a better tomorrow of green and sustainable development.