BYD unveils 2024 Geneva Motor Show and accelerates the globalization process

On February 26, BYD unveiled eight new energy models at the Geneva Motor Show to further expand its global layout and promote green travel.

BYD unveiled at 2024 Geneva Motor Show

At the press conference, BYD showed off its self-developed DM-i super hybrid technology to European consumers for the first time, and unveiled a model with this technology, the Song PLUS DM-i (overseas version named SEAL U DM-i). The model, which will be launched in Europe in the second quarter of 2024, aims to meet the diversified travel needs of European users and provide an efficient and energy-efficient driving experience.

Shu Youxing, general manager of BYD's European Automotive sales Division, said: "16 years ago, we brought the first generation of DM technology at the Geneva Motor Show. After several rounds of technology iterations, today, we bring innovative DM-i super hybrid technology, European consumers will experience many of the advantages of this dynamic technology. BYD believes that this technology can be a key force in promoting the transformation of green travel, allowing more consumers to accept electric cars. "

Shu Youxing, General Manager of BYD's European Automobile sales Division, released Song PLUS DM-i

At the auto show, Lookup, BYD's millionaire high-end new energy vehicle brand, debuted in Europe for the first time, and its first flagship model, the Lookup U8, became the focus at the Geneva auto show with its subversive technology and excellent performance.

Wolfgang Iger, BYD's design director, made an in-depth interpretation of the design concept of Lookup U8 at the press conference, explaining BYD's unique views and artistic aesthetic pursuit of the future travel style. "Lookup's design aesthetics evokes people's emotions, and the new energy technologies it uses make life more enjoyable," he said. Lookup is the embodiment of sustainable luxury. "

Wolfgang Iger, BYD Design Director, elaborates on Lookup U8 Design Aesthetics

After its debut at the Munich Auto Show in September last year, BYD's booming brand remained popular, and its first luxury MPV D9 attracted many exhibitors. In addition, the brand also unveiled its intelligent luxury hunting run SUV N7 to European users for the first time.

As the official partner of Euro 2024 ®, BYD's new energy vehicles will be used as official vehicles to provide green travel services for the event. On the day of the press conference, Uefa representatives were invited to the booth to learn more about BYD's leading new energy technologies and products.

In 2023, BYD's annual sales of new energy vehicles exceeded 3 million, ranking first in global sales of new energy vehicles, and the globalization strategy advanced steadily. Since it announced its entry into the European passenger car market in September 2022, BYD, together with local partners, has rapidly introduced a number of new energy vehicles to 19 European countries, including Germany, Britain, France and Norway, with a total of more than 250 stores. To provide local consumers with quality localization services and diversified product choices. In the future, BYD will continue to use technological innovation and high-quality new energy products to meet the green travel needs of European and global users, and help "cool the earth by 1 °C".