BYD officially signed the Chinese skateboarding team.

On November 22,2023, BYD signed a contract with the Chinese skateboarding team at BYD's global headquarters in Shenzhen. BYD officially became the official partner of the strategic Chinese skateboarding team and the China Roller Skating Association. BYD won the PLUS championship version with the Chinese skateboarding team to create a "all the way forward" acceleration.

Feng Lianshi, Party Committee Secretary, Director of the Social Sports Center of the State General Administration of Sports and President of the China Roller Skating Association, Wei Yong, Director of Comprehensive Business of the Social Sports Center of the State General Administration of Sports and Secretary General of the China Roller Skating Association, Li Yunfei, General Manager of BYD Brand and Public Relations Department, Lu Tian, General Manager of the sales Department of BYD Dynasty, and representatives of Chinese skateboarding athletes Zeng Wenhui, Lan Junyi and Zhang Jie attended the signing ceremony. Jointly witness the important moment of Chinese skateboarding and play the prelude to the international competition in Paris.

Skateboarding is one of the most popular extreme sports in the world, and its "fearless challenge" spirit encourages generations of young people to pursue excellence, which is highly consistent with BYD's brand spirit of "all the way forward". As a representative of Chinese national brands, BYD has made continuous innovation and self-breakthrough, and continuously improved the product matrix and brand system. In recent years, through the series of activities of "Chinese Youth all the way forward", BYD has made great progress in brand rejuvenation, injecting youth vitality into the brand. The Chinese skateboarding team, which is preparing for the Paris event, has integrated the sportsmanship of "faster, higher and stronger" into BYD's "all the way forward" brand IP, highlighting a new pattern and height, and opening up a new field for the implementation of corporate social responsibility.

At the signing ceremony, Feng Lianshi, president of the China Roller Skating Association, said: "BYD has attracted worldwide attention for its excellent quality and innovative strength. The Chinese skateboarding team is a vibrant youth team. We will seek development in cooperation with BYD. Promote win-win in the course of development, build a sustainable development ecology, win glory for the country, and inject new momentum into the construction of a sports power."

Li Yunfei, general manager of BYD Brand and Public Relations, said: "along the way, BYD insists on innovation and self-breakthrough, practices corporate social responsibility, and is determined to build a respectable world-class brand. We attach great importance to young people, and we are constantly deepening the brand's youth strategy to resonate with young people. While maintaining the vitality of the brand itself, BYD hopes that by supporting the Chinese skateboarding team, it will inspire Chinese young people to take their dreams as horses, sail bravely and move forward all the way. "

Lu Tian, general manager of BYD Automotive Dynasty Network, and Wei Yong, secretary general of the China Roller Skating Association, jointly completed the signing ceremony. He said: "I believe that the addition of BYD Yuan PLUS championship version will inject new impetus into the Chinese skateboarding team's journey to climb to the top, and the vigorous vitality and trendy spirit of the Chinese skateboarding team will also bring diversified energy to BYD. It is hoped that the two sides can move forward side by side on the road of cooperation and create the future together. "

Since its birth in 2017, the Chinese skateboarding team has been exploring and striving to break through itself. Zhang Xin won the bronze medal in women's bowl pool in Jakarta in 2018, Zeng Wenhui won sixth place in women's street style in Tokyo in 2020, and "three gold, two silver and two bronze medals" in Hangzhou in 2022. Cui Xiexi, Zhang Jie and Chen Ye became dazzling sports stars in one fell swoop. In just a few years, China skateboard out of the "China acceleration", creating a new history.

Yuan PLUS Champion Edition, as a fashion sports model, with the core of colorful, happy, innovative, passionate, self-discipline and extreme spirit, helps UP youth, girls and families start a new life, and also injects a new texture and strength into the brand. As BYD's first "strategic sea" model, Yuan PLUS has sold more than 530000 vehicles worldwide, which is deeply recognized by young users at home and abroad, and continues to lead the new trend with its champion strength. In the future, BYD is willing to work with young people to join hands with the Chinese skateboarding team to shape a thriving world trend culture in the collision of freedom and love, mainstream and personality, and jointly start a new journey of unlimited creativity and global travel.